Green Bee Life Mon, 09 Oct 2017 19:55:25 +0000 en-US hourly 1 Implication of Legalization of Cannabis Mon, 09 Oct 2017 00:57:47 +0000 To legalize cannabis creates both opportunities and challenges. Advocates believe it will reduce crime and lower its expenditures, improve public health, provide a boost to the economy and raise tax revenues. Critics argue it will increase crime, weaken traffic safety, multiply other drug and alcohol use and actually harm public health. Encouraging more study into marijuana’s effects is incredibly difficult, according to scientists, because of federal regulations. Currently, only 6% of studies on marijuana analyze its medicinal properties. According to the DPA report, the example of Colorado and Washington, (where it has been legalized since 2012), show things have not gotten worse, however, they are still sorting out policy details.

It is enticing to envision Cannabis as providing a myriad of health benefits from aiding in seizure disorders to overcoming PTSD and chronic pain relief. Generating a much needed economic boost into a country that seems to be in a perpetual state of recovery, the tax revenue from the Cannabis market will far outweigh the cost of maintaining its yearly regulation. Colorado and Washington have enjoyed revenue from taxing and selling Cannabis, of 129$ and 220% million respectively, those figures are only from its second year of legalization.

Opponents of legalization and the consequences of its use make some bold predictions, that to date, have largely been unsupported by the available research data. It is important to note that insufficient time has passed, even since the first legalizations, to deduce any solid conclusions.

The Cannabis industry is up against quite a bit when it comes to legalization. One of the biggest hurdles is that it is illegal at the federal level. Banking issues will emerge as they must comply with federal regulations, and if they do accept cash from marijuana companies, they will have to take many steps to ensure they are in compliance, or risk losing their charter. Eight states allow recreational use of marijuana, half of all U.S. states have legalized it for medicinal use and twenty-one states have decriminalized the drug. According to the Quinnipiac poll, a whopping 71% of voters think the government should not enforce federal drug laws where marijuana is legal.

The issue of legalization so is complex, it would be good to see different levels of law enforcement, treatment and strategies for education coming together to combat some of the apprehension associated with a federally legal Cannabis market. When it comes to regulation, there is much to consider, such as what rules will need to be set? Which shops can sell and where? Is selling food and candy associated with marijuana up for debate as well? The Cannabis edibles market can be one of the industry’s largest revenue streams.

There is the ‘drug driving’ debate to consider, and how to set limits when it cannot easily be quantified. Along with regulation, there should be harm reduction measures, transparency with manufacturing and quality control/assurance as well, to get rid of the unknown. With public health being a major consideration, it is important that a user be educated and buy from a legal source, other than the illicit market. These are all important issues to consider when debating its pros and cons.

Censorship is another important concern surrounding the impact of legalization, as media coverage will certainly expand along with the Cannabis market’s growth. Connecting companies, publications and content, will come tied to policy and the laws of the media platforms on which they may be presented or advertised. One of the latest developments are in California, a bill that has advanced through the legislative committee and is now being considered by the full Assembly, would ban online Cannabis ads that target minors or people under 21 years of age. However, publishers want to be certain that they will not be liable for the advertisers content and that the law is to apply more to the advertisers themselves. When it comes to website operators, they would have to take careful action to not market a product toward those under 21. This remains a controversial topic, not because anyone necessarily disagrees with not targeting Cannabis to minors, but because it could come awfully close to censorship.

A dying stigma and a growing acceptance of the Cannabis market has led to 7$ billion in sales in North America in 2016, and according to Arcview Market Research, by 2021 that number climbs to 22$ billion. Clearly, the green rush is here and is showing no signs of slowing down.

Cannabis Potential as a Legal Revenue Source Mon, 09 Oct 2017 00:55:54 +0000 The Cannabis industry may be a trending topic, sparking every manner of debate and challenge, however, one thing is becoming much more clear -it is booming and it is here to stay. Undoubtedly a dynamic and positive economic force in the U.S., future projections suggest it is only going to create more growth. From job creation, to a potential legal revenue source that generates necessary programs in State economies, it is even poised to surpass the manufacturing industry in the near future, in terms of expansion. Statistics on the growth within the Cannabis market only mirror the perspective that its positive effects are irrefutable.

According to New Frontier Data (whose projections are based on research from the Marijuana Policy Group), the legal Cannabis market will be worth an estimated $24 billion by 2025, that is at a 16% annual growth rate, from 2016’s $6.6 billion market worth. The medical market is projected to grow annually by 12%, and adult recreational use sales to grow by 21% annually (based on States currently legalized for medical and recreational initiatives). This translates into a quarter of a million jobs created by the projection date of the year 2025. With those exceptional numbers, it is difficult to deny that the Cannabis industry will be a major engine for economic growth of the U.S.

26 states and the District of Columbia (with 3 other States soon to join) have laws that largely legalize marijuana. The most extensive laws however, are implemented by 7 states and the District of Columbia, which legalize recreational use as well. Those states are: Alaska, California, Nevada, Colorado, Oregon and Washington with Massachusetts and Maine having their recreational use laws only having taken effect recently. *

In those states in which recreational Cannabis use is legal, there is an interest in how much is generated in tax revenue and exactly where or how the majority of this money is being distributed. For instance, Washington state is expected to pull in $154.6 million in tax revenue (according to Bloomberg). The state of Oregon, in the month of February alone, has claimed a whopping $3.48 million in tax revenue. It is important to note that in Oregon, this money is also being used to help aid the communities with funding for education, mental health and drug programs as well as job creation, it’s not all about filling the pockets of the government and its growers.

In California, proposition 64 will start issuing sales licenses by January 1st- 2018 and with this state being fully legal for recreational use, the tax revenue is projecting an annual revenue of $1.4 billion, which would be truly transformative for the Cannabis industry. California is already leading the way with a 15% excise tax, and here is a breakdown of where this 1 billion tax revenue would land:
In the state of Colorado, the ‘Marijuana Tax Cash Fund’, which boasts 105 million in tax revenue, will move toward creating housing programs, mental health programs in jails and health programs in middle schools.***

  • $554 million for youth drug education
  • $185 million for environmental restoration
  • $185 million for marijuana safety programs
  • $52 million for administrative start up costs
  • $25 million for community grants, research and dui protocols**

Research still needs to be done in order to assess all the potential benefits and risks of marijuana as well as intensive quality control, to make sure it is properly tested for contaminants and potency. Since it is still illegal on the federal level, this research is blocked, so it is important that some of the tax revenue spill back into this arena. Prop 64 in California will use $2 million toward just this, ever year. Another $3 million per year will go directly to launching standard protocol in the murky territory of DUI’s and THC levels found in the body.

Some of the other challenges include the fact that most banks and credit cards won’t accept the business of dispensaries, allowing for the advent of payment app systems specifically for cash markets. Another digital solution to the major issue of regulation is the use of a QR code to track and trace licensed growers crops. These codes will have the ability to identify the strain, the degree of THC and exactly how the marijuana was grown.

From new job opportunities, plentiful supplies of new revenue, and a decrease in the costs of policing a once prohibited product, the positive effect on the economy is irrefutable. Despite the challenges ahead, legalization of marijuana brings a remarkable opportunity for the government, with a focus on the importance of proper distribution, retail and regulation the cannabis market is poised to grow exponentially. The shift in public consciousness regarding the de-stigmatization of cannabis has been underway for some time already, and it is fair to say, it has already entered the mainstream.





Why Cannabis Tech Needs Celebrities to Survive Mon, 09 Oct 2017 00:50:33 +0000 One is most likely familiar with rapper Snoop Dogg and his image, that assumes an unabashed promotion of the Cannabis lifestyle. He is also heavily invested in it himself (has his own line of weed as well as an endorsement deal with G Pen. Pax, a vaporizer), with countless other urban hip-hop artists following suit. One of the clearest paths to advertising for Cannabis tech companies lies in the music video format, where product placements can be positioned deliberately. This marriage of music artist celebrity and product fuels both sides in perfect synchronicity.

Similarly, when an artist such as Miley Cyrus, a white, pop star whose image dates back to the squeaky clean mainstream Disney world, is openly expressive about her marijuana use, it opens up a whole new dialogue about the faces of the Cannabis lifestyle. Whether she continues to use marijuana or not is really not the point, it is the fact that her openly speaking about it, changes the perception of the Cannabis lifestyle in a positive way within a mainstream community that is not likely to have been exposed to it. So, when celebrities with a wide reaching platform make statements and affiliations, people take note.

It’s not just a ‘good look’, it’s a targeted, calculated business move that helps Cannabis tech companies navigate their products around tricky laws, restrictions and regulations. When celebrities pop up endorsing products, the masses flock, watch and follow. This is the reality of our time, the draw of celebrity culture is so powerful, it sells itself along with all the products or lifestyles that come with it. Behind this creative strategy in the Cannabis industry, there are many advantages. The restrictions for any type of traditional advertising within the Cannabis market are many, and in order to infiltrate the eyes and ears of its most sought after consumer, the industry must turn to celebrities who believe in it, to represent their product. Consumers are smart enough to know whether the celebrities promoting the lifestyle are just getting paid to do it, or are in fact proponents of it. This is something that is a gray area when it comes to many other types of celebrity endorsements.

Furthering this union between Cannabis companies and musicians is the important fact that it’s illegal to advertise in any other way. Google and Facebook have strict advertising policies, disallowing anything that mentions or is affiliated with a drug or related drug product.

Colorado, California, Alaska and Hawaii are subject to varied yet strict advertising regulations. Some of these include advertising on sites where the legal audience age of 21 is at least in the 70% range, as well as forbidding pop-up ads and national advertisements. On a more localized scale, Alaska and Hawaii are subject to a restriction in their advertising sign sizes.

How can Cannabis tech companies survive in this restrictive climate? It comes down to creative marketing of celebrity unions, as well and the basic fact that it is selling a drug related product . A product that is providing an instrument for the Cannabis lifestyle consumer, so to speak. Therefore, it is much more likely to survive. Cannabis tech will only see continued growth and all the trappings surrounding it are likely to grow along with it. It will be interesting to see how the celebrity endorsement marketing angle continues to support and create a marketing opportunity for the Cannabis tech market.

Here are just a few of the celebrities that support the legalization of marijuana:

Jennifer Aniston, Miley Cyrus, Morgan Freeman, Danny DeVito, Lady Gaga, Melissa Ethridge, Willie Nelson, Megan Fox, Susan Sarandon, Bill Maher, Rihanna and Justin Timberlake.

With a roster like that, the Cannabis tech industry is poised for survival.

The Daily Buzz Cast Mon, 09 Oct 2017 00:37:57 +0000 THE DAILY UPDATE takes you inside the booming Cannabis industry. Presenting a daily newscast, airing at 4:20PM and covering everything from legal/business issues, up to the minute trending topics, lively interviews with the people who embody this lifestyle and product reviews. Tune in to Green Bee Life, we inform and connects with our viewers.

Original Programming Mon, 09 Oct 2017 00:30:47 +0000 Green Bee Life presents original programming featuring adult recreational, medicinal and agricultural cannabis lifestyles as they evolve with the benefits and challenges of legalization. Informational and entertaining content based in fact and compassion, covering news & talk, food & recipes, travel & leisure, science & education, sustainable living & culture.

Mary Jane Moguls Mon, 09 Oct 2017 00:21:11 +0000 Women make up 36% of executives in the legal-marijuana industry, and it continues to rise. This makes the cannabis industry one of the fastest potential growth markets for female entrepreneurs. Each episode will zero in on one of these ‘ganga-entrepreneurs’, who have developed their business in this burgeoning marketplace.

The Travel Joint Network Mon, 09 Oct 2017 00:17:03 +0000 The best up-to-date, comprehensive destination information about hotels, nightlife, day time activities, dispensaries, restaurants, legal and medical news is brought to you by The Travel Joint. The first of its kind, its a full service travel and lifestyle resource for those who enjoy cannabis and luxury travel accommodations. Creating larger-than-life experiences, while delivering relatable, informative content, that’s entertaining and useful.

We are more than just the travel show for cannabis vacations, we are the travel show for the cannabis industry. The Travel Joint Network is here to help revolutionize and legitimize the cannabis industry. We connect, we collaborate, we care.

Herbalicious Mon, 09 Oct 2017 00:09:12 +0000 Herbalicious is a culinary show that is geared toward the cannabis chef and its many ‘green’ food lovers. Each episode of the show will provide a new and unique recipe focusing on a tasty farm to table infused dish that can be made easily while elevating all your senses. Part of the show will be dedicated to the particular type of cannabis being used, how it was grown, selected and the dosage for each dish.

Nip it in the Bud Sun, 08 Oct 2017 23:50:21 +0000 Nip it in the Bud is the “Mythbusters of Marijuana.” We are overloaded with information, making it increasingly difficult to determine fact from fiction. In this show, Green Bee Life will provide content based in science and fact. It is essential to understand the marijuana plant along with its effects on our body and mind. Each episode centers on a topic unique to cannabis, debunking misconceptions about the plant while presenting the facts with the aid of experts to support the claims.

Blown Away Sun, 08 Oct 2017 21:44:51 +0000 BLOWN AWAY is a show that offers a depiction behind the unique subculture that exists at the intersection of art and marijuana. Pipe glass blowing has developed over the years to have now become a part of the high end collectors market. It is recognized as fine art within the greater art community, and with some glass pipes selling for over $100,000, it is clearly, serious business. Our show, BLOWN AWAY, will introduce viewers to some of the greatest glass blowers from around the world while exploring their creations and techniques.